"The Coveted Mag is Scotland's FIRST and ONLY fashion magazine dedicated to supporting & promoting The Scottish Fashion Industry. We promise to bring you cutting edge fashion talent from designers, illustrators, models, photographers, bloggers, writers and more without resorting to stale stereotypes.Scottish Fashion is not all tartan. FACT." Nuff said! Issues are available to purchase at selected Scottish boutiques. This magazine forms an important part of Scotland's rich and diverse fashion industry.
A tangible continuation of The Coveted is La La land, a gorgeous boutique selling many of the designs featured in the mag. Run by the editor, Sarah, it is preened for the best in Scottish design and beyond. Well worth a visit if in Glasgow.